Global Fashion · 100+ Markets
Lacoste
Paris, France
100+ markets
~€2.4B revenue
Multi-channel at scale
Why this account
Lacoste runs a fractured multi-channel stack across 100+ markets — digital, retail, wholesale, and e-commerce all generating data in silos. That's exactly where Funnel's unified pipeline earns its keep.
Why Sami
He built this at Sephora across 20+ regions. He's not a buyer who needs convincing — he's an operator who's already lived the pain. He now owns the decision at Lacoste.
Career Path
2025–Now
Global Media & Omnichannel Marketing Director
Lacoste
Leads global media architecture, CRM-media integration, social strategy, AI-driven marketing productivity, and media governance.
2020–24
Beauty, Media & Performance Marketing
Sephora
Led media roadmap across 20+ regions — brand prestige, performance, social growth, e-commerce, and retail/CRM synergies.
2016–20
Global Media Strategy Lead
Wavemaker France
Luxury brand positioning, global media guidelines, innovation tracking, SEA and CRM-powered personalization.
Founder OENOSTAY & Fólklore — Wine & culture brand, est. 2019
MBS School of Business — Master en Sciences de Management, Marketing
360° Personal Profile
What moves the conversation beyond the pitch
Culture
- AI in luxury marketing
- Global CRM & brand governance
Ventures · Founder
- OENOSTAY & Fólklore
- Wine & culture brand, est. 2019
Events
- Cannes Lions
- Advertising Week
- Luxury Retail Summit
Language
- French · native
- English · fluent
Interests
- Startup building & travel
How you get in
Ex-Sephora
colleagues
colleagues
